It seems like every summer there is a pop song that is extra “poppy.” Not a necessarily good song, mind you, but “poppier” than the rest. And it’s so “poppy” that it gets stuck in your head and won’t go away no matter how many times you listen to Journey on repeat. This summer it’s “Call Me Maybe” by Carly Rae Jespen. This, um, “song” is not going to win Jespen any songwriter of the year award, yet it sticks. It’s probably a stretch to even call the song “music,” yet it has nearly 150 million views on YouTube. So my question is this: What makes things sticky?
As I mentioned in this post, LeBron James has inspired me to read more this summer. And also inspired by LeBron, I am currently reading Tipping Point by Malcom Gladwell. In a chapter on “Stickiness,” Gladwell says about Sesame Street, “They discovered…how to make what they had to say memorable. Sesame Street succeeded because it learned how to make television sticky.”
So, obviously, some things stick with us more than others. Even bad songs and children’s television shows. And as a communicator, I am tremendously interested in knowing what aspects of sermons are “sticky.” So I need your help. Think about the best sermons you have ever heard, and tell me what you remember about them. Was it a personal story? A bad joke? A powerful testimony? Please share in the comments, and um, here’s my number, call me maybe?